Signature feature
The Marketing Transparency Checker
Put what you've been told next to what your own data shows. Measure real progress, spot what can't be verified, and walk into your next marketing review with evidence — not guesswork.
How it works
Ten steps from claims to evidence.
Connect Google Search Console
Connect Google Analytics
Select a historical reporting period
Enter the keywords your provider says they are targeting
Review actual keyword ranking changes
Compare organic traffic over time
Identify technical SEO issues
Review recorded conversions where available
Compare performance against previous periods
Generate an evidence-based performance report
Every number, labelled
Know exactly where each insight comes from.
Not all data is equal. The Checker separates hard evidence from estimates, claims and interpretation, so you always know how much weight to put on what you're reading.
Verified performance dataPulled directly from your Google accounts or our own crawl and rank checks
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Third-party estimatesUseful context, like competitor visibility — never presented as fact
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User-entered claimsWhat you've been told, recorded so it can be compared
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AI interpretationsPlain-English explanations and suggestions, clearly marked
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Can't currently verifyFlagged openly, with what's needed to measure it
Evidence summary
Example outputYour provider's claimYour marketing provider reports that your rankings have improved.
Verified dataOur independently collected tracking data shows that 8 of your 15 monitored keywords improved during the selected period.
Verified data · Search ConsoleYour organic clicks have increased by 12% compared with the previous period.
Verified data · Site crawlYour website still has 14 technical SEO issues, including 3 classified as high priority.
Can't verify yetOrganic traffic has increased, but conversion tracking is not configured. We cannot currently determine how many enquiries resulted from that traffic.
AI interpretationWorth asking your provider which of the 15 keywords they've prioritised, and when conversion tracking will be set up.
Fair by design
Evidence, not accusations.
The Checker exists to help you ask informed questions — not to judge anyone's honesty.
What it helps you do
- See whether rankings, traffic and technical health have really changed
- Compare what you've been told with what your data shows
- Spot gaps, like missing conversion tracking
- Take a clear, shareable report into your next review
What it will never do
- Claim to detect fraud or dishonesty
- Treat a ranking drop as proof work wasn't done
- Treat a ranking rise as proof of who caused it
- Accuse any agency or individual of anything
Stop Guessing. Start Knowing.
Your website. Your data. The truth about your performance.
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